In case of business-to-consumer scheme there are people who offer services or products and they serve as end products for people who buy them because customers are not likely to do anything else with the purchase other than use it themselves. On the other hand B2B model is set up in such a way that both parties are exchanging some products or services intending to use it somehow in the future, either for creation of their own product/service or aiming to resell for profit generation. Currently most all big and small businesses and entrepreneurs recognize the importance and overall benefits of using Internet.
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